
A contingency-plan brand book for the end of the world, built on apocalyptic prophecy in the Jewish faith and a critical look at Israeli military PR.
I’m a creative specialist with a designer’s eye. Ideas, content, data and design: I like it best when they’re all in the same room. I start with a feeling, give it a shape, put it out into the world and see how it lands: what worked, why, and what we could try next. Then I do it again, a little better.

A contingency-plan brand book for the end of the world, built on apocalyptic prophecy in the Jewish faith and a critical look at Israeli military PR.
I’m a creative specialist with a designer’s eye. Ideas, content, data and design: I like it best when they’re all in the same room. I start with a feeling, give it a shape, put it out into the world and see how it lands: what worked, why, and what we could try next. Then I do it again, a little better.